Assets
The most common assets of a business are: cash, accounts receivable, inventory, fixed assets and other assests. Detailed explanations of those assets can be found by clicking the links.
There is another asset that is generally not on the financial statements of a business or if it is the asset is not properly valued. This particular asset is often the most valuable asset of the business and one that is generally ignored except in a general context.
That asset is the customer list. Without customers you have no business. By default your business customers are very valuable. Part of the revenue module of The Profit System is focused on maximizing the value of a company's current customers while building new customers.
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